Astep

Astep is a design company that brings to the domestic landscape, the experience, knowledge and the future-oriented outlook that has been nurtured in my family for three generations, and bridges it with the latest developments in digital technologies.

“We must to work in all directions, and in each one find a small amount of innovation. My father used to say this, and he was right; because as long as we move forward, towards something that’s more meaningful, more respectful and more relevant – each step is as valuable as the other, deserving the same consideration and respect.

I like to think of this capacity to capture the best of what’s been, and turning it into the heart of what’s to come, as the essence of evolution. As such, I also see it as the starting point for Astep, the company that I have just created.

A company that looks at the future yet also continues on the path devised by two great entrepreneurs: my father Riccardo Sarfatti and by his father Gino Sarfatti.

Our name “Astep” indicates the necessary motion of a never-ending journey – the journey of evolution. It points to a natural but essential move towards the creation of something that’s better, more substantial, more worthwhile.

Astep represents our admiration for timeless inventions: objects that – regardless of when they were designed or made – retain their edge, their capacity to affect our lives, advancing the manner in which we live.”

Alessandro Sarfatti

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