RBW is a Brooklyn-based studio that designs and manufactures LED fixtures for the hospitality, workplace and residential projects.

Incorporated in 2009 by Theo Richardson, Charles Brill, and Alexander Williams, the studio has been a pioneering force in the use of LEDs in contemporary design. And this especially for recognizing its potential to bring both warmth and energy efficiency to everyday life.

RBW believes that nothing is more important in shaping our sense of well-being than the quality of light. When it comes to hospitality, warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us.

Rich Brilliant Willing prides itself on being a different kind of design brand, overseeing all aspects of manufacturing for its products. From ideation and design to specification, production, marketing, and shipping. All under one roof. Their purpose-designed factory and design studio in Industry City, Brooklyn, support their unique team culture to accommodate all types of work for its various departments.

Rich Brilliant Willing studio continues to break new ground in lighting design, through an experimental approach guided by technology, creativity, and simplicity. Products range from subtle to statement pieces and are continually providing new solutions to architects’ and designers’ needs.

Our showroom features an impressive selection of RBW wall and ceiling lightings.

The newly-launched Cinema Chandelier makes a bold statement with minimal effort, featuring a simple circular frame in a rich metal or powder-coated finish embellished by the warm glow of opal glass fixtures. Evocative of Old Hollywood’s charm, Cinema’s theatrical features are customizable to various compositions: The rings are available in stackable four-, six- or eight-foot diameters.

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