VIPP

It’s hard to imagine Holger Nielsen would’ve foreseen what his modest waste bin would lead to eight decades after its creation. Born as a functional tool for hair salons and doctors’ clinics, the Vipp bin has developed into an icon of Danish design, part of the collection at New York’s MoMA and the basis of an entire design universe. Though it has grown into a global brand, Vipp is still family owned and operated, with Holger’s daughter, Jette Egelund, and grandchildren, Kasper and Sofie, continuing to adhere to the brand’s founding principles.