JAB rugs designed by Staffan Tollgård

The Scandinavian notion of the Red Thread has been central to my work as an interior designer for over ten years. I have used it as a powerful metaphor to describe the journey towards the creative DNA of each project we have worked on – the heart of the matter that connects interior, architecture and environment; the visual or creative motif that tells our client’s story using the language of design.

JAB Rugs

For my first collection of rugs I have been able to make the red thread a reality. We explored how each rug could tell the story of the artistry of JAB Anstoetz’s artisans, of the processes that make their rugs so creatively rich and valuable. At the same time we used the metaphor of change and of revelation as a vehicle for these techniques.

To see the full range of rugs