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Albero

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Zanotta

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Albero
It was 1983 when Achille Castiglioni imagined a subtle presence, dynamic in its composition, flexible in its overall articulated design, whose scope was to host houseplants in their own pots, held up by round small plates (as if they were caring hands) displayed regularly along all the height of the structure. Horizontally, each item can be turned around by 120 degrees, so to better arrange plants of different sizes to better benefit from the daylight, on this little indoor ‘vertical wood’.
Albero, in other words, the invention of a typology that is unique in recent history, which only an eclectic catalogue such as Zanotta’s one could contain, greet and promote, and which has probably just one precedent: the little pot holders that Pierre Chareau realised together with the supportive help of the blacksmith Dalbet, for the legendary Maison de Verre’s ‘machine to live’.
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BRAND HIGHLIGHT
When Aurelio Zanotta opened the doors to his eponymous label in 1954, its initial focus was on the production of sofas and armchairs which, at the time, were overwhelmingly the domain of upholstery workshops. But Zanotta’s vision far exceeded the largely utilitarian scope of local upholsterers. Beyond its surface functionality, he recognizedin furniture design a new form of cultural expression—a venerable creative outlet worthy of the same respect afforded to traditional artistic exploits like painting and sculpture.
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DESIGNED BY
Achille Castiglioni
Born in Milan in 1918. As early as 1940 he devoted himself to experimenting with mass-produced artifacts, with his architect brothers Livio and Pier Giacomo. After receiving his degree in architecture in 1944, he and Pier Giacomo initiated their designing career; the poetic was entirely based on “new” forms, techniques and materials. The aim was to attain an "integral" design process.
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Achille Castiglioni