What we are talking about here are the terrible kids of Superstudio. In other words, in a given time in history when everything had to be criticised and rethought, in a season when the Italian architecture was passionate and which is now a myth, a group of young students wished to change the world from Florence and definitely managed to leave their mark, at least in our world, the design world.

They began with the ‘constant monument’ idea, which wrapped up everything such as a squared magma, continued with the ‘histogram of architecture’, which generated without any effort furniture and ambiences whose “Super-surface was a mental attitude model,” and then finally arrived at the ‘Super-idea’, which beats time with a constant regularity, deliberately written in black and white, conceptually revealed and theoretically closed, eventually generating the Quaderna collection, the most architectural items ever seen in the long history of furniture, which Aurelio Zanotta was ready to turn into a myth.

BRAND HIGHLIGHT

When Aurelio Zanotta opened the doors to his eponymous label in 1954, its initial focus was on the production of sofas and armchairs which, at the time, were overwhelmingly the domain of upholstery workshops. But Zanotta’s vision far exceeded the largely utilitarian scope of local upholsterers. Beyond its surface functionality, he recognizedin furniture design a new form of cultural expression—a venerable creative outlet worthy of the same respect afforded to traditional artistic exploits like painting and sculpture.

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Superstudio

The group was set up in Florence in 1966, contributing with theories and designs to the radical architecture movement. In 1972 it set an environment for the show "Italy: The New Domestic Landscape" at the M.o.M.A. in New York. Between 1973 and 1975 Superstudio joined the “Global Tools”, participating in several Triennale shows and in 1978 it set a personal exhibition at the National Institute of Architecture in Rome. Since 1973 its members have been teaching at the Faculty of Architecture in Florence. In 1982 the Israel Museum in Jerusalem set a complete retrospective show of Superstudio’s works.

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