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The Scandinavian notion of the Red Thread has been central to my work as an interior designer for over ten years. I have used it as a powerful metaphor to describe the journey towards the creative DNA of each project we have worked on – the heart of the matter that connects interior, architecture and environment; the visual or creative motif that tells our client’s story using the language of design.

For my first collection of rugs I have been able to make the red thread a reality. We explored how each rug could tell the story of the artistry of JAB Anstoetz’s artisans, of the processes that make their rugs so creatively rich and valuable. At the same time we used the metaphor of change and of revelation as a vehicle for these techniques.

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To see the full range of rugs

Staffan is delighted that his Belle lamp for Contardi will officially launch at Maison & Objet 2014 in Paris on Friday 24th of January. Contardi will display both sizes in the colour combinations that form the standard collection as well as one large size of a new special edition in copper.

The Belle lamp was designed to play with the notion of functional sculpture. Lighting couturier Contardi’s immaculate execution of the Belle succeeds in concealing its function until closer inspection.

Maison & Objet is on between the 24th-28th of January.

We look forward to seeing you there. Don’t miss Contardi in hall 7 stand G130!